Tahoe Dave's Commercial Signage Photo Simulation

Wild West Communications Group

Project: Tahoe Dave’s Commercial Signage Photo Simulation

Challenge: Create a series of photo simulations of new signage designs for review.

The business owner needed to be able to compare several new sign design options, and to visualize potential signage “in place”. Working closely with designer and art director Lolly Kupec, I translated her designs into realistic-looking, three-dimensional images and inserted them into photography I took of the existing signage to create true-to-life simulations of the proposed designs. In Photoshop I was also able to illustrate realistically a variety of actual signage materials, as well as show details of recommended revisions to the old sign structure.